Will we live to draw attention to ourselves? Or will we focus on the privilege of knowing and experiencing Jesus more intimately? Do our choices bring honor to God or to us? Our desire for recognition wouldn't be such a problem if it didn't tend to replace Jesus as the focus of our attention. But being absorbed with ourselves crowds Him out of the picture.
Life cannot be all about us and all about Jesus at the same time. This makes Paul's statement that he counted "everything as loss because of the surpassing worth of knowing Christ" (Phil. 3:8) strategically important. Faced with a choice between himself and Jesus, Paul intentionally discarded the things that would draw attention to himself so he could concentrate on knowing and experiencing Jesus. For us, the decision is the same.
In everything, acknowledge His presence, acknowledge His Name. Make His Name famous. It should be more of Him, less of us. This is an act of humbleness that God wants us to have. Always bring honor to His Name.